Esther
Medina Ferreiro
Driving Digital Transformation in Public Broadcasting | Innovation Leader | Ph.D. | AI, OTT, Big Data & Media Strategy
I’m an experienced innovation leader in the public broadcasting sector, with nearly 25 years of driving technological evolution and public service in media. Since 2010, I’ve led digital transformation initiatives at Corporación de Servicios Audiovisuales de Galicia, focusing on strategic innovation in OTT platforms, big data and analytics, multi-platform content, educational media, and AI-driven solutions.
My academic background combines technical and strategic expertise:
• Ph.D. in Economic Analysis and Business Strategy, University of Vigo (cum laude)
• MBA, International University of La Rioja (UNIR)
• Telecommunications Engineering, ULPGC
I’m also an active researcher in media innovation, with scientific publications in top-tier journals (Q1), book chapters, and international conferences. My work explores digital transformation in traditional media, emerging business models, and evolving audience behavior.
Passionate about bridging technology, strategy, and public value in media.